"The design for VENTURE's first 3-D cover is by Marilyn Bass, a young Philadelphia-born artist who studied at that city's Museum College of Art. Now living in New York, Mrs. Bass describes her medium as decoupage...The 3-D photograph itself was made be Arthur Rothstein, Technical Director of Photography of LOOK magazine, who was instrumental in developing this revolutionary new process."
"Publisher's Log. If you are startled by the cover of this anniversary issue, you have good reason to be: It is the first three-dimensionally produced cover ever to appear on a national magazine.
This revolutionary departure in photography is called XOGRAPH.* The process has been under development by Cowles Magazines and Broadcasting, Inc., VENTURE's publisher, for more than fourteen years and has been perfected only in the past year. Starting with this issue, XOGRAPH 3-D photography will be featured on the cover of every issue of VENTURE.
The possibilities of three-dimensional photography are enormous, from bringing to life the designs of brilliant artists, such as Marylin Bass' paper sculpture of San Fransisco on our cover, to re-creating with striking vividness the maiden flight of a new jet. Already our 3-D cameras are roaming the world for subjects. The pictures they take will enable you to step the rim of the Grand Canyon and experience the full impact of its awesome size and depth; to savor the classic proportions of the Acropolis; to sense the very presence of a sheikh standing at a Moroccan roadside.
For almost a century, photographers have understood the principles of three-dimensional photography that could be enjoyed without special glasses.
However, the major problem has been to refine these techniques and adapt them to modern high-speed printing presses. Working with Eastman Chemical Products, Inc., we have hurdled this final barrier.
In addition to the achievement of 3-D printing itself, there was a further challenge in bringing it to VENTURE: It was necessary to develop a new format for our covers, in order to produce the most efficient and accurate application of each 3-D photograph. The result of our efforts is the distinctive new portfolio style cover of this issue.
VENTURE's aim from its inception has been to involve the reader more personally as a participant in the essential travel experience. We believe that 3-D photography on our covers, and later on inside pages as well, will dramatically enhance the excitement of the world of travel that is VENTURE."
*T.M. Reg. pending.
"Montreal has a new dimension-up! And VENTURE's 3-D camera captures the man, Mayor Jean Drapeau, and the model, Place Ville Marie, that began the transformation to a twentieth-century city."