A Different View
of the
VIEWERS: Featuring monoviewers & stereoviewers, including Tru-Vue; View-Master and related products, films and reels.

This site has been accessed times since 12/24/95.
Or so the Master Web-Counter tells me!
Created on 12/9/95. Last modified on 1/30/00.

Note that I purchase entire collections as well as individual items. Contact me with full identification information of your items.
This website lists my own personal collection of viewers and films/reels of both the stereoscopic (including 3-D) variety, as well as what I term the "monoscopic" variety. As this page is further revised and refined, it will expand its coverage to encompass more history, images, bibliography, sources and related information.

Macro Views


Viewers and filmstrips and cards. Following the development of 35 mm filmstrips in the 1920's, stereo filmstrips were introduced by the Tru-Vue company which was founded in 1931 by Rock Island Bridge & Iron Works in Illinois. These new filmstrips featured 14 stereo frames each, and by 1949 Tru-Vue sold over a million of these per year. In 1950, Tru-Vue went color with "Stereochromes" in order to compete with Sawyer's popular View-Master. In 1951, however, Tru-Vue was bought out by Sawyer's because Tru-Vue had previously acquired the coveted exclusive license to use Walt Disney Production's popular cartoon characters in 3-D format. After moving the Tru-Vue operations to Beaverton, Oregon closer to Sawyer's Portland home, stereo cards were created and came to replace the filmstrips. These new cards featured only 7 stereo frames, just like the View-Master reels. By the 1960's, Tru-Vue had been phased out in favor of the View-Master line.
Viewers and reels. Invented in 1939 in Portland, Oregon by William Gruber with Harold Graves, president of Sawyer's. Originally View-Master products were sold through a national network of 1,000 dealers, Following World War II, demand soared and Sawyer's began marketing through department stores by repackaging its single reels into 3-reel packs. General Aniline and Film Corporation (GAF) purchased Sawyer's, Inc. in 1966. It was GAF that introduced the Talking View-Masters as well as the View-Master projectors. The View-Master line subsequently sold in 1980 to Arnold Thaler, who also purchased Ideal Toys. TYCO then purchased View-Master Ideal, Inc. and then sold to Fisher-Price a subsidiary of Mattel, Inc., which is the current producer of View-Master products.

reel Cataloging & Identifying Your View-Master Reels
reel Alternate Views - 3D Resources & Links
reel Publications
reel 3D Advertising (Realist, View-Master, Tru-Vue)
reel Tiny TV Mono Viewers
reel Cameras, Viewers & Projectors
reel Personal View-Master Reel Collection
reel Personal Tru-Vue Collection

This RingSurf Stereoscopic 3D Web Ring Net Ring
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